Social media. From blogs to Myspace.com it’s what everyone is talking about—and for the PR world it’s one of the best places to generate a buzz for your client.
Last week I went to a conference put on by PR Newswire that talked about living in a Web 2.0 world. It was made clear to me in just one hour that leveraging blogs can be a great form of viral marketing by doing just what I am doing now—creating a blog.
One caution: don’t just talk about your client—talk about the industry as a whole and bring them in when possible. While the blog world is inviting, it was made clear that you can be blacklisted with a touch of a button.
In true PR spirit I wanted to share with you the tools that were presented to me by the Director of Emerging Media for PR Newswire, Michael Pranikoff. Below are a list of key blogs and websites that are at your disposal:
>www.socialmeter.com—a great tool to measure your clients and their competitors social popularity
>Technorati—the world’s largest blog search engine
>http:del.icio.us—see how many people have tagged your blog, your client’s website and a great way to track the buzz around your client and the latest press release you just issued
Word of advice: explore these different tools and see how best to use them to your client’s advantage.
Have any advice on great blogs or websites to use? Let me know. Daniel
